Now Misk City can focus on running their business with a Real Estate specific CRM solution that would better manage their sales cycle with more transparency and detailed reporting capabilities.
Misk City established by HRH Prince Mohammed bin Salman, is a non-profit foundation devoted to cultivate and encourage learning and leadership in youth for a better future in Saudi Arabia. Misk focuses on the country’s youth and provides various means to foster and empower talents, creative potential, and innovation and create a healthy environment for them to grow and develop.
Misk City is a subsidiary of Misk Foundation and manages the Real Estate activities of the organization. Misk City is will be a leader for property development in Saudi Arabia and will be active in various property sectors including residential, commercial and retail.
After a significant amount of research, and consultation with different local and international companies, the Misk City team found Cetrix and they discovered the potentials in Salesforce and Propertybase.
Discovering Cetrix was a huge relief for Misk City.
The solution that Cetrix designed and implemented for Misk City was a significant platform that helped the company to automate the complete business processes internally and with their tenants and brokers. Some of the benefits and capabilities to solve Misk City unique business challenges:
• A cloud-based, centralized database for all their business data
• The data reliability and security that comes with being built and operated on Force.com, the technology platform of Salesforce.com
• Integration with Google map to indicate the location of properties and providing full details of properties including images and features.
• 3D touring of properties
• Customizable workflows and automated processes
• tenants web-portal platform integrated with CRM with the ability to submit licenses and other files
• The ability to sign agreements digitally via DocuSign with tenants to save time and prevent any delays in closing deals.
• Internal approval processes for discounts and legal procedures.
• Integration with email exchange
• Full integration with their website, for easy listing updates and lead capturing
• Customized reporting to mimic the output of their previous systems
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