Create more leads, generate more pipeline, and empower your sales team to close more deals.
Features of Pardot
Frequently asked question about
Pardot is marketing automation platfrom by Salesforce. It’s perfect for organisations that use online marketing to generate leads, it offers services including email automation, email campaign targeting, and lead management options for business-to-business (B2B) sales purposes.
Generally speaking, Pardot is favoured by companies that deal with complex or extended sales cycles, as it provides them with the opportunity to nurture strong relationships with clients over time.
Pardot is also great for businesses that already use Salesforce’s customer relationship management (CRM) platform, as it makes the syncing process quick and easy. In terms of usability, Pardot boasts an intuitive and slick interface designed with marketing and sales users in mind.
The main difference between Pardot and Marketing Cloud is that each was designed to cater for different types of businesses. Pardot is optimised for B2B organisations, while Marketing Cloud was designed to cater for business-to-consumer (B2C) companies.
Pardot generally costs less than Marketing Cloud as its clients do not require the kind of social media marketing, text-based campaigns or website integrations as B2C clients need. Indeed, Pardot will mainly benefit companies that want to reach out to other businesses through email campaigns.
The amount that you pay for Pardot will very much depend on the scope and scale of your project, as well as factors such as whether you already make use of Salesforce. If you would like an estimate of how much Pardot implementation could cost your company, please reach out to a member of our sales team. They will talk you through the available options and come up with a suitable quote to suit your needs.
Pardot includes a range of exciting features to help you build eye-catching digital marketing campaigns quickly and efficiently. Features include:
- An intuitive interface to help you build beautiful campaigns.
- Drag-and-drop wizards to guide you through the campaign-building process.
- Options to host files, assets, and images in Pardot.
- The ability to create landing pages, email templates, and forms that are either based upon our templates or customised with CSS and HTML.
- Customer behaviour and website trackers.
- Search engine optimisation (SEO) options.
- Performance tracking reports designed to help you build bigger and better campaigns every time.
- Lead generation options.
- Social marketing guides