Planning a Digital Transformation: KSA Vision 2030

Planning a Digital Transformation: KSA Vision 2030

No matter what kind of Digital Transformation an organization has in its sights, customer need to be at the forefront of the strategy. New technology, data-processing, and analytical skills need to be created along the entire B2B Pipeline. Consumers are no longer prepared to accept untimely and mediocre relationships; they expect your organization to just “get it”. Organizations that fail to understand these expectations and fail to react to them will face Digital Darwinism, a phenomenon where technology and society are evolving faster than organizations can adapt. This evolution using the correct platform, such as Salesforce, enables organizations to understand, react, and predict trends leading to a brave new world of trailblazing.

To clarify, Digital Transformation does not necessarily change how your organization uses technology, it changes how you effectively do business with technology. Consider it as a continuous journey during which you will introduce new digital products, more distribution channels for promotion and delivery, alternative supply chain and sales platforms, and new customer communication standards and endpoints. This is exactly what Salesforce and HubSpot were designed to do.

With regard to the KSA’s Digital Transformation, the defining success factor will be in using the correct technology in the right way. In my opinion, Salesforce and HubSpot provides the best core digital transformation tools on the market to achieve this.

Ultimately, whichever tool you use, planning is essential, and like all journeys, you will need a roadmap. At Cetrix Cloud Services, we believe that the creation of a roadmap is the first step towards Digital Transformation. Within it lies the understanding of which elements of your business need to be Digitally Transformed, and how these changes can be achieved. Thankfully, we at Cetrix Cloud Services have an experienced, forward-looking team who are highly skilled in this Digital Transformation journey.

We hear a lot of buzzwords about Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation. How are these related to Digital Transformation and the goals of Vision 2030?

As Vision 2030 covers multiple aspects of KSA life, many of these will be business-led, and will link directly to technology and the benefits it can offer. Digital Transformation has a key role to play in this vision, and the KSA, as already very-highly digitally connected is ideally placed for this. As the country leverages its enviable position to transform its future, these various concepts, namely these buzzwords, will increasingly be more important.

The question as to why are they so important is an entire topic of its own. Briefly though, they are important because today’s customers approach the marketplace from a different direction which has created a paradigm shift in the way customers now make buying decisions, and how they engage with organizations. For example, customers are increasingly less responsive to direct sales marketing such as emails and adverts. More often, their sales journey starts online in the domain of marketing, education and in proposing solutions to their problems. Customers expect a seamless, highly personalized and engaging buying experience throughout the entire journey, and buyers may bee much further down the path before they even engage with yourselves.

Understanding this change in behavior and expectations, particularly in the use of aligned online and mobile channels, is the critical starting point for organizations in KSA. By using Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation, companies can ensure that they are equipped to adapt to this new paradigm shift in customer engagement.

So, to be clear, Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation are the set of aligned tools that your organization needs to understand what online customers are in need of. Consider these concepts as spokes in a wheel; all the spokes are essential for the wheel to turn. In the case of Digital Transformation, when harmonized, the spokes will all be essential for the KSA to provide its youth with the digital skills and infrastructure to unleash their potential and achieve their dreams.

Looking forward, we at Cetrix predict that all of these methodologies, such as Technology Stacking, will be brought to the forefront of trending in the near future. Technology Stacking refers to the technological ‘skeleton’ on which your IT systems sit. It supports all your organization’s frameworks, languages, and software products that your IT business relies on. These range from mechanisms such as data collection, data analysis and prediction, to sales pipeline management and accounting. Furthermore, Stacking directly affects the scalability, flexibility and success of your organization, and it also helps to highlight your organization’s weaknesses. It goes without saying that I believe that getting it right needs an experienced advisor such as Cetrix.

Digital Process Automation is another buzzword which I am reading a lot about lately. We believe that Predictive Prospecting is a key aspect to business agility, and we foresee it becoming increasingly essential to your future. Being able to quickly, easily and continuously identify your best leads, learn about your prospects, and tweaking how you leverage this knowledge will be an intrinsic key to your success.

What exactly does “future-proofing” an application mean? And why is it a necessity for achieving business sustainability?

Both the pace of change within technology, and customers’ changing behavior and expectations have impacted how organizations do business, and how they can continue to be sustainable. To meet these new challenges, organizations must be able to accommodate customer demands whilst being able to anticipate and react to future trends and innovation. Your organization must also achieve this in a timely manner; it is no good just reacting. I believe that this is one of the most important factors facing businesses in the mid-term future. How organizations view business sustainability will be reflected in their ability to dominate their competitors.

To achieve Future Proofing, organizations must have in place a suitably integrated, digital stacking platform at the centre of their organization. This will allow them to iteratively react and morph to these challenges.

We believe that creating this unique capability of future-proofing is truly crucial to delivering sustained digital transformation. That is why Cetrix have invested heavily in research and training to be able to offer a deeper insight and understanding into this pioneering paradigm.

Essentially, we at Cetrix believe that by building a connected business methodology over an extensible technology, we will be able to provide you with the optimal business sustainability.

What is the role of Predicative Analytics and intent-based marketing in optimizing lead generation in B2B enterprises? How is this related to the KSA Transformation?

Predictive analytics allows an organization to better understand the characteristics and behaviors that lead to sales. Through AI, intent analysis can identify and even predict your client’s key trigger-points and use them to propose the next step in the sales pipeline. In this way, lead generation can be boosted by increasing the qualification and quality of those leads, to which the organization can react faster.

Whilst predicative analytic data is easier to gather, as I pointed out earlier, it is mainly historic data. This requires strategic follow-ups, campaigns or other promotional actions, plans and updates to continue producing reliable predictions. Conversely, intent data is current, and through AI, it actually becomes future data which makes it easier to use. If predictive analytics is like looking into a crystal ball, intent marketing is like looking out the window at what’s actually happening.

Predictive analysis is just one of the tools that power a Salesforce/HubSpot solution that will deliver the level of customer experience expected by your customer. Thus, by integrating the technology stacking with the correct business intelligence sources, intent data can be injected into the process to produce accurate predictions. This data will equip teams with the data-processing and analytical capabilities needed to overshadow your competitors.

I can foresee that both the uptake of AI and user intent data within organizations will massively increase in the next 18 to 24 months as more influencers recognize ways to use cognitive technologies to achieve strategic goals and disruptive methods.

What are the key factors of designing the right Roadmap for Digital Transformation?

As I mentioned earlier, a Digital Transformation means moving your B2B platform towards a full life-cycle marketing capability. To achieve this, you will need a well-designed, understandable, yet flexible roadmap. Key factors affect the design of this roadmap may be numerous and fluid. Most importantly, I believe that the main transformation factors are those digital technologies which have the largest impact on your business.

Let me start with the concept of Composite Application Management. By integrating an inbound marketing and sales suite such as HubSpot, with a CRM platform like Salesforce, we can foster the amalgamation of a single real-time data-sharing system. This alignment is an essential part of the roadmap because it allows all of the other key factors to be realized.

For example, cloud-based data analytics require AI to produce business intelligence, a key aspect to your digital transformation. BI leads us in turn, to consider those areas of your organization that it can most benefit. These include the creation of several other further key factors including advanced reporting, predictive analytics and intent marketing capabilities. Included within this large AI concept, we would include automation, another key factor of the roadmap which will enhance your organization’s productivity, whilst reducing errors and improving data quality.

We would also consider content management as another key factor in the design process as it enables integrated, cross-channel functionality of optimized content to deliver a better user experience, and a better performing website.

Finally, we need to consider you, and your customers’ endpoint devices. These may include desktop computers, laptops, smart phones, tablets, printers and other specialized hardware such POS terminals.

As Cetrix Cloud Services, we pride ourselves on being able to provide proven and reliable solutions for Digital Transformation, achievable through the implementation of accurate and reliable roadmaps.

What options do Cetrix Cloud Services provide at a young entrepreneurial level to strengthen a digital path?

We understand that at the nurturing level of a new business, it is essential to have outstanding marketing and sales capability to acquire customers, whilst being able to project a customer service strategy to retain and delight them. But, having the right software is just one piece of the puzzle; an entrepreneurial level organization will also need the support to make it work.

At the forefront of marketing technology, Salesforce CRM offers a hugely popular cloud-based package which specializes in providing CRM services to startups and small businesses. The Salesforce platform will help you quickly organize and analyze your data while accurately identifying your ideal customer base.

With Salesforce managing your customer relationships for you, HubSpot is ideally placed to complement it by supporting your marketing campaigns and online presence. With over 1500 seed-stage partners, HubSpot have developed tailored programs designed to grow with your organization including discounts of up to 90%. For example, the Seed-Stage plan is specifically designed for startups with limited time and resources, and through their education plan, you can learn how to fully utilize HubSpot’s capabilities.

In fact, both Salesforce and HubSpot platforms come with support including tailored access to marketing and sales experts, startup-centric training, strategy consulting and support.

With the correct software, it is easy to attract qualified visitors to your website, convert those visitors into leads, close the sale, and delight your customers. We at Cetrix Cloud Services understand the pain areas that startups go through, and can smooth your way through this digital path.

How can Cetrix Cloud Services smoothen out the path for organizations in the KSA in building their Digital Transformation Roadmap?

Cetrix Cloud Services have many years of experience in implementing Digital Transformation strategy for organizations of all sizes and from all backgrounds. Our experience of creating Transformation roadmaps is the most important factor in the process once the platform has been chosen. We have learned through experience that the implementation of such a project needs both experience and knowledge which is where Cetrix Cloud Service excel. By creating a roadmap for your journey, we can plan and streamline the entire experience, and by using a modular approach, we can break the process down into stages to better expediate that transformation.

Understanding: The first stage is for us to learn about the marketing and sales processes that your organization already has in place. We can then customize a solution according to the best practices of HubSpot and Salesforce. Next, we determine which steps in your organization’s unique pipeline need the most attention. We place an emphasis on those elements of your marketing strategy that have the most significant effect on revenue. At this stage, we consider everything about your organization including size, the quantity and complexity of your applications, your IT infrastructure, and the sensitivity of your data. We even consider the types of users and services that access your data.

Visualize and Propose: Using the gathered knowledge, we’ll work with you to draft a plan that is viable, reasonable and appropriate.

Implementation: The final phase is where we see the actual implementation of the transformation. During this stage, we also define the rules in Salesforce, workflow automation, and lead scoring in HubSpot. Collating what we have learned, Cetrix will build you a customized solution utilizing industry-leading integration tools and APIs. We use AI and machine learning to understand and provide the perfect solution for your application integration infrastructure.

As a combined service, you will not find a better partner to work with than Cetrix Cloud Services in your Digital Transformation process.

What is the role of predictive analytics and predictive prospecting for KSA Enterprise level companies?

In our experience, Enterprise level organizations tend to be less flexible than SMEs and start-ups. This is due mainly to their size, hereditary systems, location distribution, and over-standardized procedures. However, using a cloud-based platform can often negate the more difficult influences of larger organizations. Cloud-based platforms such as HubSpot and Salesforce mean that the entire organization can be working from a single platform, effortlessly in sync with one another.

One of the more effective B2B aspects of cloud-based platforms such as HubSpot is the use of Predictive Analysis and Prospecting. Predictable Prospecting, using machine-learning techniques, is one of the most widely used application of artificial intelligence. It has proven to be a highly effective and popular tool for organizations who report a year-on-year doubling of implementations, and expected investments to multiple four times within the next few years.

One of the more effective B2B aspects of cloud-based platforms such as HubSpot is the use of Predictive Analysis and Prospecting. Predictable Prospecting, using machine-learning techniques, is one of the most widely used application of artificial intelligence. It has proven to be a highly effective and popular tool for organizations who report a year-on-year doubling of implementations, and expected investments to multiple four times within the next few years.

With Predictive Prospecting, organizations use automated data analytics to interpret client information at each stage of the sale process; this gains a better understanding and enables a much more personalized service. To expand on this, consider if someone in your organization could offer ‘next-action’ recommendations based on individual customer’s behaviors and trends; this is what Predictive Prospecting. However, there is a limitation to its capabilities; due to the data used being restricted to current or historic, predictions can only go so far in the B2B marketplace.

Digital Transformation vision 2030Planning a Digital Transformation: KSA Vision 2030Stewart Balanchine-Apr 4, 2019 11:57:49 AM0 Comments
No matter what kind of Digital Transformation an organization has in its sights, customer need to be at the forefront of the strategy. New technology, data-processing, and analytical skills need to be created along the entire B2B Pipeline. Consumers are no longer prepared to accept untimely and mediocre relationships; they expect your organization to just “get it”. Organizations that fail to understand these expectations and fail to react to them will face Digital Darwinism, a phenomenon where technology and society are evolving faster than organizations can adapt. This evolution using the correct platform, such as Salesforce, enables organizations to understand, react, and predict trends leading to a brave new world of trailblazing.

To clarify, Digital Transformation does not necessarily change how your organization uses technology, it changes how you effectively do business with technology. Consider it as a continuous journey during which you will introduce new digital products, more distribution channels for promotion and delivery, alternative supply chain and sales platforms, and new customer communication standards and endpoints. This is exactly what Salesforce and HubSpot were designed to do.

With regard to the KSA’s Digital Transformation, the defining success factor will be in using the correct technology in the right way. In my opinion, Salesforce and HubSpot provides the best core digital transformation tools on the market to achieve this.

Ultimately, whichever tool you use, planning is essential, and like all journeys, you will need a roadmap. At Cetrix Cloud Services, we believe that the creation of a roadmap is the first step towards Digital Transformation. Within it lies the understanding of which elements of your business need to be Digitally Transformed, and how these changes can be achieved. Thankfully, we at Cetrix Cloud Services have an experienced, forward-looking team who are highly skilled in this Digital Transformation journey.

We hear a lot of buzzwords about Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation. How are these related to Digital Transformation and the goals of Vision 2030?

As Vision 2030 covers multiple aspects of KSA life, many of these will be business-led, and will link directly to technology and the benefits it can offer. Digital Transformation has a key role to play in this vision, and the KSA, as already very-highly digitally connected is ideally placed for this. As the country leverages its enviable position to transform its future, these various concepts, namely these buzzwords, will increasingly be more important.

The question as to why are they so important is an entire topic of its own. Briefly though, they are important because today’s customers approach the marketplace from a different direction which has created a paradigm shift in the way customers now make buying decisions, and how they engage with organizations. For example, customers are increasingly less responsive to direct sales marketing such as emails and adverts. More often, their sales journey starts online in the domain of marketing, education and in proposing solutions to their problems. Customers expect a seamless, highly personalized and engaging buying experience throughout the entire journey, and buyers may bee much further down the path before they even engage with yourselves.

Understanding this change in behavior and expectations, particularly in the use of aligned online and mobile channels, is the critical starting point for organizations in KSA. By using Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation, companies can ensure that they are equipped to adapt to this new paradigm shift in customer engagement.

So, to be clear, Predictive Analytics, MarTech, Technology Stacking, and Digital Process Automation are the set of aligned tools that your organization needs to understand what online customers are in need of. Consider these concepts as spokes in a wheel; all the spokes are essential for the wheel to turn. In the case of Digital Transformation, when harmonized, the spokes will all be essential for the KSA to provide its youth with the digital skills and infrastructure to unleash their potential and achieve their dreams.

Looking forward, we at Cetrix predict that all of these methodologies, such as Technology Stacking, will be brought to the forefront of trending in the near future. Technology Stacking refers to the technological ‘skeleton’ on which your IT systems sit. It supports all your organization’s frameworks, languages, and software products that your IT business relies on. These range from mechanisms such as data collection, data analysis and prediction, to sales pipeline management and accounting. Furthermore, Stacking directly affects the scalability, flexibility and success of your organization, and it also helps to highlight your organization’s weaknesses. It goes without saying that I believe that getting it right needs an experienced advisor such as Cetrix.

Digital Process Automation is another buzzword which I am reading a lot about lately. We believe that Predictive Prospecting is a key aspect to business agility, and we foresee it becoming increasingly essential to your future. Being able to quickly, easily and continuously identify your best leads, learn about your prospects, and tweaking how you leverage this knowledge will be an intrinsic key to your success.

What exactly does “future-proofing” an application mean? And why is it a necessity for achieving business sustainability?

Both the pace of change within technology, and customers’ changing behavior and expectations have impacted how organizations do business, and how they can continue to be sustainable. To meet these new challenges, organizations must be able to accommodate customer demands whilst being able to anticipate and react to future trends and innovation. Your organization must also achieve this in a timely manner; it is no good just reacting. I believe that this is one of the most important factors facing businesses in the mid-term future. How organizations view business sustainability will be reflected in their ability to dominate their competitors.

To achieve Future Proofing, organizations must have in place a suitably integrated, digital stacking platform at the centre of their organization. This will allow them to iteratively react and morph to these challenges.

We believe that creating this unique capability of future-proofing is truly crucial to delivering sustained digital transformation. That is why Cetrix have invested heavily in research and training to be able to offer a deeper insight and understanding into this pioneering paradigm.

Essentially, we at Cetrix believe that by building a connected business methodology over an extensible technology, we will be able to provide you with the optimal business sustainability.

What is the role of Predicative Analytics and intent-based marketing in optimizing lead generation in B2B enterprises? How is this related to the KSA Transformation?

Predictive analytics allows an organization to better understand the characteristics and behaviors that lead to sales. Through AI, intent analysis can identify and even predict your client’s key trigger-points and use them to propose the next step in the sales pipeline. In this way, lead generation can be boosted by increasing the qualification and quality of those leads, to which the organization can react faster.

Whilst predicative analytic data is easier to gather, as I pointed out earlier, it is mainly historic data. This requires strategic follow-ups, campaigns or other promotional actions, plans and updates to continue producing reliable predictions. Conversely, intent data is current, and through AI, it actually becomes future data which makes it easier to use. If predictive analytics is like looking into a crystal ball, intent marketing is like looking out the window at what’s actually happening.

Predictive analysis is just one of the tools that power a Salesforce/HubSpot solution that will deliver the level of customer experience expected by your customer. Thus, by integrating the technology stacking with the correct business intelligence sources, intent data can be injected into the process to produce accurate predictions. This data will equip teams with the data-processing and analytical capabilities needed to overshadow your competitors.

I can foresee that both the uptake of AI and user intent data within organizations will massively increase in the next 18 to 24 months as more influencers recognize ways to use cognitive technologies to achieve strategic goals and disruptive methods.

What are the key factors of designing the right Roadmap for Digital Transformation?

As I mentioned earlier, a Digital Transformation means moving your B2B platform towards a full life-cycle marketing capability. To achieve this, you will need a well-designed, understandable, yet flexible roadmap. Key factors affect the design of this roadmap may be numerous and fluid. Most importantly, I believe that the main transformation factors are those digital technologies which have the largest impact on your business.

Let me start with the concept of Composite Application Management. By integrating an inbound marketing and sales suite such as HubSpot, with a CRM platform like Salesforce, we can foster the amalgamation of a single real-time data-sharing system. This alignment is an essential part of the roadmap because it allows all of the other key factors to be realized.

For example, cloud-based data analytics require AI to produce business intelligence, a key aspect to your digital transformation. BI leads us in turn, to consider those areas of your organization that it can most benefit. These include the creation of several other further key factors including advanced reporting, predictive analytics and intent marketing capabilities. Included within this large AI concept, we would include automation, another key factor of the roadmap which will enhance your organization’s productivity, whilst reducing errors and improving data quality.

We would also consider content management as another key factor in the design process as it enables integrated, cross-channel functionality of optimized content to deliver a better user experience, and a better performing website.

Finally, we need to consider you, and your customers’ endpoint devices. These may include desktop computers, laptops, smart phones, tablets, printers and other specialized hardware such POS terminals.

As Cetrix Cloud Services, we pride ourselves on being able to provide proven and reliable solutions for Digital Transformation, achievable through the implementation of accurate and reliable roadmaps.

What options do Cetrix Cloud Services provide at a young entrepreneurial level to strengthen a digital path?

We understand that at the nurturing level of a new business, it is essential to have outstanding marketing and sales capability to acquire customers, whilst being able to project a customer service strategy to retain and delight them. But, having the right software is just one piece of the puzzle; an entrepreneurial level organization will also need the support to make it work.

At the forefront of marketing technology, Salesforce CRM offers a hugely popular cloud-based package which specializes in providing CRM services to startups and small businesses. The Salesforce platform will help you quickly organize and analyze your data while accurately identifying your ideal customer base.

With Salesforce managing your customer relationships for you, HubSpot is ideally placed to complement it by supporting your marketing campaigns and online presence. With over 1500 seed-stage partners, HubSpot have developed tailored programs designed to grow with your organization including discounts of up to 90%. For example, the Seed-Stage plan is specifically designed for startups with limited time and resources, and through their education plan, you can learn how to fully utilize HubSpot’s capabilities.

In fact, both Salesforce and HubSpot platforms come with support including tailored access to marketing and sales experts, startup-centric training, strategy consulting and support.

With the correct software, it is easy to attract qualified visitors to your website, convert those visitors into leads, close the sale, and delight your customers. We at Cetrix Cloud Services understand the pain areas that startups go through, and can smooth your way through this digital path.

How can Cetrix Cloud Services smoothen out the path for organizations in the KSA in building their Digital Transformation Roadmap?

Cetrix Cloud Services have many years of experience in implementing Digital Transformation strategy for organizations of all sizes and from all backgrounds. Our experience of creating Transformation roadmaps is the most important factor in the process once the platform has been chosen. We have learned through experience that the implementation of such a project needs both experience and knowledge which is where Cetrix Cloud Service excel. By creating a roadmap for your journey, we can plan and streamline the entire experience, and by using a modular approach, we can break the process down into stages to better expediate that transformation.

Understanding: The first stage is for us to learn about the marketing and sales processes that your organization already has in place. We can then customize a solution according to the best practices of HubSpot and Salesforce. Next, we determine which steps in your organization’s unique pipeline need the most attention. We place an emphasis on those elements of your marketing strategy that have the most significant effect on revenue. At this stage, we consider everything about your organization including size, the quantity and complexity of your applications, your IT infrastructure, and the sensitivity of your data. We even consider the types of users and services that access your data.

Visualize and Propose: Using the gathered knowledge, we’ll work with you to draft a plan that is viable, reasonable and appropriate.

Implementation: The final phase is where we see the actual implementation of the transformation. During this stage, we also define the rules in Salesforce, workflow automation, and lead scoring in HubSpot. Collating what we have learned, Cetrix will build you a customized solution utilizing industry-leading integration tools and APIs. We use AI and machine learning to understand and provide the perfect solution for your application integration infrastructure.

As a combined service, you will not find a better partner to work with than Cetrix Cloud Services in your Digital Transformation process.

What is the role of predictive analytics and predictive prospecting for KSA Enterprise level companies?

In our experience, Enterprise level organizations tend to be less flexible than SMEs and start-ups. This is due mainly to their size, hereditary systems, location distribution, and over-standardized procedures. However, using a cloud-based platform can often negate the more difficult influences of larger organizations. Cloud-based platforms such as HubSpot and Salesforce mean that the entire organization can be working from a single platform, effortlessly in sync with one another.

One of the more effective B2B aspects of cloud-based platforms such as HubSpot is the use of Predictive Analysis and Prospecting. Predictable Prospecting, using machine-learning techniques, is one of the most widely used application of artificial intelligence. It has proven to be a highly effective and popular tool for organizations who report a year-on-year doubling of implementations, and expected investments to multiple four times within the next few years.

With Predictive Prospecting, organizations use automated data analytics to interpret client information at each stage of the sale process; this gains a better understanding and enables a much more personalized service. To expand on this, consider if someone in your organization could offer ‘next-action’ recommendations based on individual customer’s behaviors and trends; this is what Predictive Prospecting. However, there is a limitation to its capabilities; due to the data used being restricted to current or historic, predictions can only go so far in the B2B marketplace.

This is where the process of User Intent data analytics come into their own. User Intent monitors data from parallel businesses, platforms and websites to predict when individuals are almost ready to make a purchase. At this point, sales teams can jump in and fulfill the individuals needs ahead of the competitors. So, by combining Predictable Prospecting with User Intent data, predictive analysis can be much more effective.

These analytic and prediction capabilities which are at the center of Salesforce’s design can give large organizations a competitive edge including that high-touch engagement which they consider to be a vital retention strategy. My opinion is that organizations will continue to invest in B2B analytics methods in order to narrow their campaign scope and focus on delivering marketing messages to the most promising prospects.

Ultimately, what this means to Enterprise level organizations is that they can understand their customers’ needs better and helps the company maximize its return on sales and marketing efforts.

What would you forecast a Salesforce digital transformation would do for the companies in the KSA?

I can see that Digital Transformation will shortly become the ‘go-to’ method that organizations use to gain a distinct competitive advantage in their respective fields. It is a concern that research states over 47% of organizations have not yet begun to implement a Digital Transformation strategy. Hold that thought as I quote another fact; highly engaged customers buy 90% more frequently, spend 60% more per purchase, and have 3 times the annual value when compared to the average customer.

You asked what Salesforce could do for organizations in KSA. Let me start by pointing out why Salesforce is the platform to go for. Firstly, there is an abundance of research which demonstrates Salesforce’s dominance over other platforms such as SAP, or Oracle, but there are other fundamental benefits for choosing it. Secondly, reduced up-front costs, flexibility, ease of implementation, and superior support are other reasons why I would expect to see Salesforce championing this drive, ahead of followers such as Oracle or SAP.

And finally, consolidate these facts with an MIT study which found that organizations that have embraced Digital Transformation are 26% more profitable than their peers!

Essentially,

Cetrix Digital Transformation = Profitability

How has Cetrix Cloud Services solved the localization for both Salesforce and HubSpot technologies?

Cetrix Cloud Services are the only official partner for HubSpot and Salesforce in the KSA, and we have achieved this through demonstrating our knowledge, skills and resilience in other parts of the world. Only we can provide your organization with a truly local service when it comes to Digital Transformation.

Our locally-provisioned team can excel through offering you the following:

  • By understanding the local culture, we can avoid confusion.
  • We can come to you to provide on-premise support and training.
  • Working alongside your in-house team, we can act as a supporting extension to your IT, marketing and sales workforce.
  • Being local, we are much more reactive than other providers who are further away.
  • Face-to-face interaction will allow you to more easily address any concerns so that we can meet your expectations.

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